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Reef Aquarium Farming News
Online Newsletter for Reef Aquarium Propagation Research

ISSUE # 7 page 2 JULY 1997


reef aquarium reef aquarium reef aquarium reef aquarium reef aquarium reef aquarium reef aquarium reef aquarium reef aquarium reef aquarium reef aquarium reef aquarium

SUMMER UPDATE ON SALLY JO'S REEFS

It's hard to believe another month has gone by since my last article. It seems to me when I was first setting up my reef tank that to have to wait a month for any reason was a lot to ask. I want to start off by thanking all of you who shared your knowledge as well as asked questions expressing your enthusiasm for this hobby. I have tried to answer all your questions and I am planning to get my own e-mail account so that no mail will get lost in our busy shuffle.

Reef Aquarium sps corals

For this article I want to share with you what is new in my 55 gallon reef tank. I know most of you think my tank is to full already. I have this saying that if you can count how many animals you have in your system then you don't have enough.

I have this saying that if you can count
how many animals you have in your
system then you don't have enough.

It was interesting to me that someone from this internet World thought it odd that my tank was being show cased because most hobbyists couldn't spend the kind of money my tank reflected. You have to realized that time played the most important role not money. I also shifted through all the live sand and took animals that were not being treated properly.

Many of my favorite brood stock corals were gifts from other hobbyist wanting to limit the risk of loosing the strain by having it in more than one system. The others came from small cuttings from other tanks at the lab. I choose to discuss my tank because, anyone can do this if they so desire! I have spent a lot more time with my tank by far than money!

The other point I want to stress is that
once your brood stock corals grow big enough,
you can trade your cuttings for corals you don't have.

The other point I want to stress is that once your brood stock corals grow big enough, you can trade your cuttings for corals you don't have. I have always been puzzled by the people who sell themselves short by saying they can't do it. I am proof they can.

Now onto my new additions who seem to be happy in their new home. Jerky Dirky who is my new cardinal fish who was sent to me from Dirk in Minn. Jerky Dirky is captive raised and probably about four months old. I now have learned how to hatch brine shrimp and feed my tank fresh baby brine shrimp every other day. You can see a picture of Jerky Dirky below next to a merulina sps coral. This Merulina sps coral was a gift from Mike Paletta.

Reef Aquarium cardinal fish
When he first brought it to me I super glued the piece to a live rock and popped the animal off so that some of it was still attached to the live rock. I did this one more time and then attached the animal to a different spot. Just this week I shared those two propagated pieces of Merulina with LeRoy and Glen to place in their aquariums. The funny part is that I still have the beginning attachments in my aquarium. It is a beautiful animal and grows quite fast.

Reef Aquarium sps coral merulina
On the equipment side I added a brand new UV sterilizer to my system. I won a Life Guard UV unit at the Northwest conference in Seattle. I have become extremely concerned about the sps coral diseases being passed around in the hobby so I decided to try and protect my coral family from this fate.

Reef Aquarium Farming News
I made several sps cuttings this month but, my favorite cuttings that I did this month are my pom-pom Xenias. I was surprised that they are healthy and thriving after the first week. This particular coral is harder to propagate but I have found that if you super glue the animal to a plug (or dry rock) and then put a large mesh bridal veil netting over the plug and place a rubber band around that it will firmly take hold in about a week.

My cutting tank is completely full - 200 + corals - once again so anyone who is interested in some brood stock give us a jingle.

Reef Aquarium mushroom

The BIGGEST news for this month is LeRoy blessed me with a new reef tank, hood and stand. That makes three in my office, I guess the desk will have to go. We will begin setting this one up this weekend. I will provide step by step guidelines on this process for my next articles.

I took a big step this month and played chemist, this has always scared me but it was really quite fun. I have placed a lot of importance on watching the animals and trying to make sure all their needs where being met. Water quality is stressed in all articles that I've ever read so I decided to test mine. I also was considering increasing my dosing of calcium do to the rapid growth of my sps corals. It is important to test your system before making any adjustments as well as after you make any adjustments.

Reef Aquarium Farming News

The first tank parameter that I tested for was my Calcium. In my show tank my Calcium tested out at 500 ppm and in my 5 month old cutting tank my calcium reading was even higher. I then tested the pH in both systems and they both presented a reading of 8.3.

Next came the alkalinity test which was a little difficult to read. After my third attempt I finally realized the color changes. Some of these test kits are hard to read, the colors are so close together. My alkalinity were at 5.5 and 4.5. I tested phosphate and it registered 0 on all three test kits we are testing. All nitrate tests were 0.

Again as with so many other things in the hobby
there are a lot of debates going on as to what conditions
are best for your corals.

I still say that there are no two aquariums in the World
alike and there is not only just one way to accomplish
success in your closed system.

I was very happy with these readings although I will be adding more Sea Chem Reef Builder to my make up water to gradually increase my readings on alkalinity. I have gone back and reread several of the books that explain water testing and I found it was easier to digest it this time.

Reef Aquarium blue acro

When testing your aquarium you will find that so much depends on the time of day that you do it and what you have recently added to your system. So a follow up test is recommended. Again as with so many other things in the hobby there are a lot of debates going on as to what conditions are best for your corals. I still say that there are no two aquariums in the World alike and there is not only just one way to accomplish success in your closed system.

Remember to write down your test results and share them with other people. This is how we all grow and learn from each others experiences. It is truly scary to me when I visit a pet shop and all their tanks look like they were set up in the stone age. They are misleading their customers and not providing the animals a healthy environment. We, the hobbyists have accomplished so much we must not forget to pat ourselves on the back for the progress we have made!

Reef Aquarium

Next I would like to speak briefly about summer maintenance of your reef tank. I don't know about all of you but when summer hits I am found outside working in the garden or developing yet another wetlands. You must not ignore your reef however. With the warming temperatures algae can break out fast. I continue to add Reef Janitors to my system on a regular basis. These cute little Janitors do not live in these closed systems forever. You really need to replenish them about every six months. That is why we at GARF offer them to our customers at a wholesale price.

Lights are another important item to remember. You should change your light bulbs every six to twelve months. When I put in a new light I mark the date that I put it in my tank. I never change all my lights at one time. I make a daily inspection of my tank to make sure all looks healthy and nothing is touching or has fallen over. It is important to check to make sure your skimmer is working and that your power heads are still producing strong current. If you do these simple things then your animals will be happy all summer long. LeRoy put an air conditioner in my office so all of my reefs stay cool.

Reef Aquarium Farming News

Several of you readers have tried or are going to be trying our Magic Reef Dust. I have found another new use for this natural ancient coralline reef dust. After making several cuttings I find that they tend to slime up and could do damage to the system so I just add a tablespoon of the magic reef dust right in the tank and it clears up directly.

One other item I want to mention is that we are holding our third annual reef tour on the 27th of October. The American Horticulture Magazine had their 75th anniversary this year and choose 75 sites nationwide to highlight as special places to visit. We are one of the 75 sites they selected to encourage people to come and witness for themselves the ongoing research we provide. This is our way of making sure that people are aware that this is the International Year of the Reef. It is up to all of us to take responsibility, share our knowledge and make a positive impact. We will also be having a Reef Farming seminar the day before the reef tour. Dana Riddle will be one of our guest speakers as well as Steve Tyree. If you would like more information on this please e-mail me with your questions.

I hope to hear from more of you. I learn so much from the questions that you ask. Thank all of you for your responses and most of all your commitment to this hobby! My final message to all of you is this, with all of the arguments that surround this hobby you MUST REMEMBER THAT THIS IS A HOBBY AND HAVE FUN!!!!

GROW YOUR OWN - SAVE A REEF


COSTS TRACKING FOR THE REEF ENTERPRISE

Last month we began discussing the setting up of a simplified ledger system to track your costs on captive reef propagation. I want to continue this with identifying what the costs are, how to categorize them and to track them.

I will state that this is an ongoing process always subject to modification and redesign for the business involved. m My associate Joe Woods and I use these, and virtually every business operating in the free world does with some modification. For the sake of our discussion I am talking about MANUFACTURING ENTERPRISES as that, or farming is generally within the parameters that we are working within.

Joe has just set up another production module in the manner I have described previously and we are accumulating more brood stock for both operations as we continue to reproduce breeding colonies and some stock for future sale.

These three categories contain all of the
purchase costs, operating costs and overhead costs

if, you track these you will know what your cost
of doing business is. From that, you can determine
how much you need to sell your products for to stay
in business, and make a living from it.

In our discussions I have talked about accumulating inventory, building base rocks ala GARF for developing cuttings on, accumulating the tanks and equipment and all that is necessary to operate our business. The material so far can be roughly grouped under two loose headings: INVENTORY, & EQUIPMENT. In manufacturing companies inventory is typically accounted for under three types of inventory:

Three Types of Inventory

1. Materials Inventory-raw material on hand and available
for use in the manufacturing process, i.e. Portland cement, aragonite,
sand, marine shells and the materials used in pouring base rocks.
Marine salt, aragonite for tanks,vats, would be under operating
supplies, not inventory, and I will deal with that later.

2. Work in process Inventory(WIP)- partially completed goods
which have been started but not yet completed-i.e. planted plugs being
grown, base rocks poured and having coralline algae grown on them ,etc

3. Finished Goods Inventory-live rocks and finished coral rocks available
for sale to customers.Snails, fish, tube worms, all livestock grown out
and held for resale.

These three categories cover all types of inventory and represent the completed costs of producing goods for resale as they contain all of the purchase costs, operating costs and overhead costs if, you track the costs in producing each of these you will know what your cost of doing business is. From that, you can determine how much you need to sell your products for to stay in business, and make a living from it. Without accurate cost figures you are guessing, and that can be fatal to a business.

There are two inventory accounting systems generally in use- perpetual and periodic, most manufacturing companies use perpetual systems and that is what I use and suggest for this type of operation. perpetual = a constant count of what is on hand. Periodic means counting 'now and then', typically once a year to verify the books.

Being SOLVENT means to have the money to pay the bills
and obligations when due.

It does not necessarily mean having lots left over, it just means
getting the bills paid.

You cannot remain solvent without keeping track of your costs.
That is a 'natural law' of business.

So, lets take a closer look at the three types of inventory, and their costs tracking. DIRECT MATERIALS are the raw materials and component parts that become our products. They do not include our breeding colonies or the rocks they are mounted on, but only those raw materials that we are using to make our sale products. Cuttings become Direct Materials after they are produced as a cutting. A tree in a nursery producing seeds is not direct material, its seeds that are gathered and planted for seedlings are direct material. The tree is 'CAPITAL INVENTORY', and so are our seed colonies, pairs of breeding fish, and other living organisms. The completed reef rocks that we sell from our efforts and compiling all of the ingredients are our finished goods .

The base rocks that we have poured, or otherwise produced, whether bought as is or manufactured are the beginnings of the WORK IN PROCESS INVENTORY. Plugs being grown out, base rocks growing coralline, fry growing out, all of these are work in process inventory. When they have completed sufficient growth and are determined to be salable they are transferred to Finished Goods Inventory.

The FINISHED GOODS INVENTORY represents all products ready for sale, they do not include colonies held back for reproduction, breeding stock held back is transferred to capital accounts for livestock and equipment. This also needs to be tracked so we know what it is costing us to build up our breeding stock inventories.

These three categories of inventory will make it easier for your accountant and you, to track your costs. That is coming as we continue our discussion. A major cost area that MUST be tracked is Labor. Without it you are truly guessing as to what your costs are. The Direct Labor account is used for us to track the payroll costs of us and our workers and assign these costs to our goods that we produce. The account Direct labor is used only for those in production of our goods, not office, or sales personnel time. This is handled separately.

The last major cost category to be delt with is MANUFACTURING OVERHEAD. This includes all indirect and support costs, lights, rent, repair and maintenance, operating supplies - (Ocean Pure, replacement lights etc). These can be tracked in one account, which I suggest or subsidiary accounts, I would lump then all together for our purposes. There are other areas that also can be considered under this heading, but, I would be somewhat loose, if it isn't a manufacturing cost it probably belongs here.

All of our costs of producing our products will fall under these three cost categories:

Three Cost Categories

1. Direct Materials

2. Direct Labor

3. Manufacturing Overhead

When you have an accurate cost for each of these, you will have an accurate cost for producing your products. Then, and only then, you will know whether you are making money, or just handling a lot. This is a very real potential problem.I grew up in a major dairy producing state. In the 1970s I saw a great many good 'producing' farmers who were excellent producers go out of business, because they confused handling a lot of money, i.e. big milk checks, with ' Making Lots of Money, that is, putting it in your pocket after the bills are paid.

Being SOLVENT means to have the money to pay the bills and obligations when due. It does not necessarily mean having lots left over, it just means getting the bills paid. These good dairy producers I knew sold a lot of milk, they did not watch their costs, and became INSOLVENT , that is could not pay their bills, and went under. You cannot remain solvent without keeping track of your costs. That is a 'natural law' of business.

This is why I have stressed to have a meeting with an accountant and set up a simple set of books.If, you are reading this I assume that you have or, have access to, a computer. There are several good, 'user friendly' accounting programs available and two in particular I reccomend, one Peach Tree, and the other Quick Books, not to be confused with Quicken, a home finances program. Of the two, Quick Books is my choice, it helps to guide you through in setting up your business and accounts and is the easiest to use from what I have seen.You can also often find it at discount centers. However you get it, its a major business asset, and easy to learn, both have tutorials and constant guides in setting up your business and accounts. And both are known to most professional accountants and will work with you in using them.

Whichever you use, work with an accountant in setting up a simple system. You do not need an elaborate system. You do need a workable one.The old military acronym is good to keep in mind-K.I.S.S.-Keep It Simple Stupid.

I do not advocate our becoming 'Scrooges',
unless its the last chapter Scrooge.

I do advocate knowing what our product costs and
selling it at a high enough margin over our costs
to make a reasonable return on our investment and time.

I am convinced that we can do this,
and enjoy ourselves while we are doing it

Now, after introducing the concepts above: direct material, manufacturing overhead, etc.what has that got to do with the price or rice in china or producing reef rocks? Glad that you asked!

These are headings for your accounts, and ledger book entries!
You guessed that right along didn't you?

When you buy five bags of Portland #3, you make an entry under the Direct Material account, and add the five bags into your direct material inventory with your debit entry to the amount of the cement, and credit the cash account.

When, you pour your rocks you 'transfer' the #3 to the WIP(Work in Process) by crediting the #3 in the Direct material and debit WIP for the cost amount of the cement used, also the aragonite, etc used. This is how you 'transfer' material from one account to another. your accounting program will do this for you, or you can have a bookkeeper do it for an hour or three a month or however it works best for you.

TRACK YOUR COSTS!

Do some accurate cost allocation of your electric, space used if in your house, and factor these costs into your records. If, you intend to make this a full time producing business for you then this is where you start, and this is what will separate the businessmen from the hobbyist. Nothing is wrong with being a hobbyist, I have been an aquarist all of my life, even when I was in retailing , wholesaling and working at a Florida Fish Farm.

But, a businessman taking care of his family, and remaining solvent, cannot operate as a hobbyist does if he wants to remain in business, or, very few can. Donald Trump spends big bucks on his whims, but, he makes much bigger bucks by being a shrewd businessman. Bill Gates just makes bigger bucks and spends little.' Different strokes for different folks.'

By the way, being shrewd has little or nothing with being intelligent. Shrewd is 'concentrated self-interest'. It wins no friends in personal lifestyle, but, it keeps most good businessmen in business. I do not advocate our becoming 'Scrooges', unless its the last chapter Scrooge. For a real treatment of this subject read "The Seven Habits of Highly Effective People". I do advocate knowing what our product costs and selling it at a high enough margin over our costs to make a reasonable return on our investment and time. I am convinced that we can do this, and enjoy ourselves while we are doing it, else I would recommend we all go and study under Donald Trump, or Marla, whichever.

Next month I will develop this more and show in a little more detail how we handle the journal entries and fill in some of the 'gaps' in setting up our costs tracking. Know your costs and you will know if you are making money. How many different ways can I say that." let me count the ways."

Reef Aquarium arch

THIS ARAGOCRETETM REEF ARCH HAS SEVERAL
ANIMALS GLUED TO IT - THIS IS A JUNE 1997
PICTURE SHOWING THE ATTACHED INVERTS.

Reef Aquarium arch

THIS IS THE SAME ARCH ONE MONTH LATER.
THIS PICTURE SHOWS THE INCREASE IN CORALLINE
AND INVERT GROWTH.

One final thought, in setting up new tanks recently, over many cups of coffee Joe and I have been discussing the various products to be developed. One area that I think that has been neglected is the production of 'live rocks', that is base rocks with cultivated micro and macro fauna growing on and within it along with the coralline algae and Macro algae that we seek. If you look at the 'cured live rocks' being offered within the industry now, and the prices realized I think you can see that there is an opportunity to produce a better product to fill this market niche and realize a good return. I believe this is worth looking at and doing. I compare the rocks that we are now producing, and using to seed and stock new tanks with, to those available to us in the wholesale and retail trade. There is no comparison, either in the quality of what we have, or not having the negatives of the imported, unknown quality and undesirable organisms that we don't want to introduce into our systems.

We now buy NO live rocks, only selected stocks of the reef species that we wish to cultivate. All liverocks that we use we produce from our own tanks. Think about this, there is some real reef preservation potential in replacing the dead corpses being offered as 'live rock' from denuded wild sites with our own captive-produced vibrant living colonized rocks with desirable micro fauna living on them, that are adapted to the marine aquaria environment.




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COVER AND INDEX
COVER AND INDEX
LAST MONTHS ISSUE | HOME | JULY ISSUE PAGE 1| JULY ISSUE PAGE 3

SUMMER UPDATE ON SALLY JO'S REEFS | COSTS TRACKING FOR THE REEF ENTERPRISE